Official Grown Ups Trailer - In Theaters 6/25
Hayek has been credited as a song performer in three movies. The first was Desperado for the song Quedate Aquí. In Frida she performed the Mexican folk song La Bruja with the band Los Vega. She also recorded Siente mi amor, which played during the end credits of Once Upon a Time in Mexico. She contributed to Happiness is a Warm Gun in Across the Universe as the singing nurses. Hayek has been a spokesperson for Avon cosmetics since February 2004. She formerly acted as spokesperson for Revlon in 1998. In 2001, she modeled for Chopard and was featured in 2006 Campari adverts, photographed by Mario Testino. On April 3, 2009, she helped introduce La Doña, a watch by Cartier inspired by fellow Mexican actress María Félix. Hayek was also featured in a series of Spanish language commercials for Lincoln cars. Consequently, sales of the Lincoln Navigator among Hispanics increased by twelve percentage points. In spring 2006, the Blue Star Contemporary Art Center in San Antonio, Texas displayed 16 portrait paintings by muralist George Yepes and filmmaker Robert Rodriguez of Hayek as Aztec goddess Itzapapalotl. In July 2007, The Hollywood Reporter ranked Hayek fourth in their inaugural Latino Power 50, a list of the most powerful members of the Hollywood Latino community. That same month, a poll found Hayek to be the "sexiest celebrity" out of a field of 3,000 celebrities (male and female); according to the poll, "65 percent of the U.S. population would use the term 'sexy' to describe her". In December 2008, Entertainment Weekly ranked Hayek number 17 in their list of the "25 Smartest People in TV."